I’m Ian Laizer, a creative director, fashion designer, Videographer and video editor based in New York. I founded Cloud Pool when I was 15 years old. What started as a simple sketch of a cloud with an "X" evolved into a full clothing brand that reflects emotion, storytelling, and a unique personal aesthetic. Over the years, I’ve built a diverse skill set that includes fashion design, self-taught video editing, and graphic design. I’ve edited everything from social content to branded campaigns, directed shoots, and created visuals that help tell stories in a compelling way. My design work blends clean structure with raw creativity, influenced by streetwear, art, and culture. Whether I’m developing a clothing collection or cutting together short-form videos, I bring a thoughtful and original approach to every project.